RESEARCH
An Investigation of Climate Change, Eco-Anxiety and Risk Perception in The Context of Theory of Planned Behavior
Summary
The research explores how psychological factors, such as eco-anxiety and perceived risk, influence individuals’ motivation to engage in pro-environmental behavior. Using the Theory of Planned Behavior, the study highlights that attitudes, subjective norms, and perceived behavioral control significantly shape climate adaptation intentions. Findings indicate that individuals who perceive climate change as a serious risk and experience eco-anxiety are more likely to take proactive measures to mitigate its effects.
From a strategic perspective, these insights underscore the importance of targeted interventions to drive sustainable behavior. Policymakers, educators, and business leaders can leverage this understanding to design awareness campaigns and behavioral nudges that channel eco-anxiety into positive climate actions. By addressing psychological drivers and reducing perceived barriers, organizations can foster a culture of environmental responsibility and long-term sustainability.