RESEARCH

Combating Horticultural Misinformation through Integrated Online Campaigns Using Social Media, Graphics Interchange Format, and Blogs

This research found that an integrated online campaign using social media, animated GIFs, and blog posts can effectively combat horticultural misinformation by connecting a large audience to research-based information. Although social media wasn’t the main driver of traffic, it significantly contributed to the reach of the “Horticulture Fact or Fiction” blog series.

Program Types: Social

Population Groups: General Population, Master Gardeners

Health and Wellness Outcomes: Increased Horticultural Knowledge

Allied Profession Intersections: Education

Evidence Type: Peer-Reviewed Studies, Book or Book Chapters

Access: Free

Print Form

Summary

This study explores how to combat horticultural misinformation, which spreads easily online. Researchers at the University of Arkansas created a “Horticulture Fact or Fiction” blog series addressing common gardening myths with scientific explanations. They used animated GIFs to promote these blog posts on social media. These GIFs and blog posts were shared by university horticulture specialists and local extension agents to reach a wider audience. The goal was to provide reliable, research-based information to counter the spread of false claims and help people make informed decisions about their gardening practices.

The campaign reached over 13,000 social media users and generated over 45,000 page views for the blog posts. While most of the traffic to the blog came from search engines, the social media outreach with GIFs did bring in over 1,000 additional users. The study suggests that using multiple online communication methods, including social media, GIFs, and blogs, can be a useful way to provide extension professionals with resources to target and educate people about horticultural topics, ultimately connecting a large number of people to research-based content.

Link

Cato, S., McWhirt, A., & Herrera, L. (2022). Combating horticultural misinformation through integrated online campaigns using social media, graphic interchange format, and blogs. HortTechnology, 32(4), 342-347.

Other Recommended Research

‘The nourishing soil of the soul’: The role of horticultural therapy in promoting well-being in community-dwelling people with dementia

Gardening can help people with dementia feel more active, connected, and less lonely by improving their physical and mental well-being. The article highlights the need for more accessible gardening programs in the community to support social engagement and a better quality of life.

“Connecting people and the earth”: the occupational experience of people with different capabilities participating in an inclusive horticultural social enterprise

This thesis examines how a gardening-based social enterprise helps people of all abilities by providing meaningful work, social connections, and a sense of belonging. While it highlights the benefits of inclusion and community participation, it also points out challenges like funding and governance that need to be addressed for long-term success.

‘Into the Wild’: A meta-synthesis of talking therapy in natural outdoor spaces

This Meta-synthesis highlights the benefits of holding therapy sessions in nature, which can reduce stress, improve mood, and enhance emotional well-being. While outdoor therapy offers unique advantages, such as greater openness and connection with nature, it also requires careful consideration of client suitability and professional training.